We asked Shopify store founders what was actually broken before working with us, and what changed once the retention system launched.
Honestly, at first I thought checkout flows were all the same and didn't believe Klaviyo would move the needle over Shopify's default emails. But after launch, checkout recovery jumped from 1.8% to 13.8% in the first 3 weeks. Getting dynamic star ratings and mobile-optimized button placement made an immediate difference.
We had complaints that our emails were landing in Gmail spam. We thought our copy was spammy and rewrote our flows 4 times. INBOX diagnosed the real issue within 24 hours: missing SPF and DKIM authentication records. Once that was configured, open rates jumped to 48% before we touched a single line of body copy.
They told us to sunset 12,000 unengaged profiles. That felt terrifying since we spent so much acquiring them through Meta ads. We tested it on one segment first: deliverability soared, sender reputation recovered, and overall revenue increased by 19% because Gmail stopped suppressing our emails.
We evaluated other agencies that wanted $5k/month and 6 weeks just to get started. INBOX delivered the full 5 core flows in 12 days for $1,200. Clean Figma designs, flawless Klaviyo integration, and they disabled Shopify's clunky defaults for us.
Our last agency sent a 20-page PDF with click maps and open rates that told us nothing about bank deposits. INBOX sends a 90-second to 5-minute video report every month detailing exact flow revenue, campaign ROI, and our upcoming drop schedule.
During the free video audit, they pointed out two huge conversion leaks on our mobile checkout flow and told us our welcome pop-up was firing too late. Zero pitch, just pure actionable advice. That honesty made hiring them for the Core Setup a no-brainer.