Case Studies — INBOX.

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Case Study: The Anatomy of a High-Converting Checkout Flow

Why standard default Shopify emails leave 15–20% of store revenue on the table.

BEFORE: Default Setup 1.8% Recovery

Default Notification (Sent +10 hrs) Single email

"You left items in your shopping bag. Complete your purchase now."

No dynamic imagery Zero social proof Shared sender domain

Single, generic unbranded text email sent 10+ hours after cart abandonment
No customer reviews, trust badges, or user-generated photo proof
Static checkout link without saved cart persistence or custom incentives
No conditional splits for first-time visitors vs. high-value VIP customers
High risk of landing in Gmail "Promotions" or "Spam" due to default sender domain

AFTER: Our Retention System 14.2% Recovery

3-Part Klaviyo Dynamic Flow +12.4% net lift

"Saved your order + 4.9★ reviews from customers who bought this item."

Email 1: 1hr Email 2: 14hr Email 3: 36hr

Turnkey 3-email recovery sequence optimized for rapid mobile click-throughs
Dynamic product photo cards with live stock indicators and customer star ratings
1-click instant cart restore directly to checkout (Apple Pay / Shop Pay friendly)
Smart segmentation branches: threshold incentives for high-AOV orders
Custom dedicated sending domain with SPF, DKIM, and DMARC 100% verified

[Infographic Slot] High-Converting Checkout Flow Architecture (Figma & Klaviyo Modular Structure)

Optimized Klaviyo flows lift checkout recovery from 1.8% to 14.2% within 14 days.

store breakdowns

Shopify DTC · Apparel & Streetwear

+34%

repeat purchase rate

51%

average open rate

Before: Single default Shopify receipt email sent after order confirmation; zero follow-up until next seasonal drop.
What we did: Rebuilt a 4-part post-purchase journey in Klaviyo with dynamic size/category-matching cross-sells, order tracking integration, and an invitation into the VIP club.
Result: Funnel revenue grew by 34% within 30 days without increasing paid acquisition spend.

Repeat customer revenue (% of baseline)

Shopify Plus · Beauty & Skincare

+19%

repeat sales

-31%

unsubscribes

Before: The subscriber list grew to 40,000, but open rates plummeted to 14% with rising spam complaints.
What we did: Segmented the list by purchase recency and email engagement; sunset unengaged profiles; launched a 2-step replenishment sequence based on average product usage cycles.
Result: Overall repeat sales increased by 19% while unsubscribes dropped by 31%.

Repeat store sales (% of baseline)

Shopify · Lifestyle & Home Goods

+28%

first-order conversion

4.8x

revenue per recipient

Before: High organic traffic from social ads, but 96% of visitors bounced without buying or joining the list.
What we did: Implemented a high-converting dual-capture pop-up (Email + SMS) connected to a 4-part Welcome Flow addressing brand story, craftsmanship, customer reviews, and a 48-hour welcome incentive.
Result: New subscriber-to-customer conversion jumped 28%, driving a 4.8x higher revenue-per-recipient than manual broadcasts.